We’ve had to study so many frameworks out there to figure out how to put great copy, but words that convince an individual to buy is of course trickier thing in terms of time.
The Bait phase
You need to create a killer impression with your website visitors. You only have 10 seconds to get their attention, and your online storefront is the first thing they see before they decide whether to stay or leave.
Your opening lines — the few sentences that welcome readers to your website — can make all the difference between whether they stick around. The opening lines should tell them exactly what they can expect from your site. It's easy for an amateur site to be confusing, but if you're going for a professional look and feel, you need to make it as clear as possible what you do and what you sell.
The headline should be more than just a tagline — it should tell them exactly why they should come back. Don't be vague; be informative. If you're selling a product, give them all the details about it in the headline: How much does it cost? What color is it? What size is it? Don't let someone looking at your site spend too much time researching without knowing exactly what they're buying.
The Hook
Your subheadline is one of the most important elements on your website. It will be the next 60 seconds on your site, so it needs to be highly effective.
The best subheadlines are short, to-the-point and compelling. They answer the question: "What do you do?" or "Why should I buy from you?" or "Why am I a better choice than my competition”?
There's no one right way to write a great subheadline, but ideally yours should include all of these components:
What you do. Instead of saying, "We sell __________ products," say something like "Our value-added service lets our customers...."
Why you're better than your competitors. This is often called the "buyer benefit" or the "pain point" section. How does your product or service solve a problem? Why does that problem exist? Why is it so important that your product be delivered in an efficient and high quality fashion?
Your positioning statement. There should be some sort of positive message about who you are and what makes you stand out from your competition — for example, "We deliver extraordinary customer service without pressure."
The Reel
Visitors on your website are at the consideration stage. They have already been attracted to your site by your service offering and they want to find out more.
They start going into details on the content on your website. Probably they would read a blog post to see how you think as a company and gauge your quality of value.
Blogs, articles and case studies are valuable at this stage. Giving clear details about how your product or service works is critical.
The Close
If a website visitor is on your site and reading a lot of your information, you have them captivated and can probably close the transaction. An exit-intent pop-up is a simple way to accomplish this.
This must be an enticing offer. You only have one shot, so don't squander it. This can be a free eBook, discount coupons, a product demo, or anything else.
The finest ones usually include selling something on the internet. After all of your efforts, you expect them to pay you.
However, if you are offering a service or product that cannot be purchased right away or is very expensive, you can frequently get them to book a meeting with you or fill out a lengthy form.
Individuals that fill out lengthy forms demonstrate their dedication. It also enables you to measure their level of interest in your goods.
The twofold form strategy, which involves having students fill out a short form first, then moving on to a longer form, is an excellent technique.
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